Top 5 Social Apps in Panama Q1 2024

In Q1 2024, the top 5 social apps in Panama—Instagram, TikTok, Facebook, Threads, and Likee - Short Video Community—showed varied trends in downloads, revenue, and active users. Here’s how each app performed:

Instagram saw a consistent performance throughout the quarter. Weekly revenue peaked at around $3.7K in the first week of January and maintained a steady flow, closing the quarter at approximately $3K. Downloads fluctuated, with a high of 21.5K in the second week of January and a low of 15.9K in mid-March. Active users remained relatively stable, starting at 2.2M and slightly dipping to 2.2M by the end of March.

TikTok experienced a notable peak in revenue, reaching $31.5K in the last week of January. Download numbers were strong, with a consistent range between 16K and 20.5K throughout the quarter. Active users remained stable around 900K, with a slight increase to 902K by the end of March.

Facebook maintained a steady revenue stream, peaking at $445 in mid-March. Downloads were consistent, ranging from 13.4K to 18.9K, with a noticeable increase in early March. Active users showed a positive trend, starting at 721K and rising to approximately 738K by the end of the quarter.

Threads had an interesting quarter with a peak in downloads at 12.3K in mid-February. Active users showed significant growth, starting at 103K in early January and reaching 144K by the end of March.

Likee - Short Video Community had modest revenue, peaking at $115 in mid-March. Downloads were relatively low compared to other apps, ranging from 2.3K to 3.7K. Active users fluctuated, with a high of 62K in late January and a slight dip to 55K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower’s website.